The retail group has established its footprint and presently operates some 15 stores all across Southern Africa. Locations are carefully selected to serve the target market, which is predominantly found in the CDE income group levels between LSM (i.e Living Standards Measure) 2 and 6. While its stores are mainly located in shopping malls in some of the major city centres, others are based in smaller towns, near rural areas, to cater for a growing demand in these target markets.
As part of its strategy, the retail group has introduced larger format stores that incorporate a new logo, interior design concept, as well as branding to create its own distinctive image and customer awareness. Store sizes presently vary between 200 to 350m2. Some of the main brands that are stocked by the group include- “Just 4 U”, “Fabulous U”, “Dakota”, “Sweats” and “Nexxt”.